With the rise of the digital age, businesses need to ride along with this evolution. According to research by Forbes, 82% of consumers do their product research online while Tech Crunch reported that 70% of the world shop online. With this in mind, how can companies maximize their reach to these consumers? The answer? Digital marketing.
Digital marketing refers to a marketing approach using online platforms, a shift from traditional marketing on billboards, TV ads, and mail-outs. This transformation revolves around email marketing, SEO, web tracking, big data, and many more. Digital marketing is slowly becoming popular due to its effectiveness in bringing the brand to a large number of people. With this, here are the top reasons why you should integrate digital marketing into your business.
Digital marketing is a cost-effective way to promote your business. Contrary to traditional marketing, small companies with a limited budget can still compete against larger companies with digital marketing. For example, companies can reach 1,000 people with their products and services for only $3 using social media. This same exposure will cost about ten times more if done through television ads and 20 times more through direct mail.
High Return On Investment
A business’ number one priority is profit. Therefore, it is essential that their strategies yield a high return on investment. With only a few dollars out of their pockets, they can promote their company and translate these exposures into sales.
Admit it or not, traditional marketing can be a tad bit generic. These days, however, consumers are looking for a more personalized and customized customer journey. The advantage of digital marketing is its ability to analyze its target market through the data and information it receives from the web. From here, it is now easier to use the audience’s preferences and interests to tailor their marketing messages. This strategy is an excellent asset to marketing.
How would you know if your marketing approach is working? The answer lies in analytics. It might be challenging to track your successes in a traditional marketing campaign because there are few to no available tools to do so. With digital marketing, however, every tactic implemented is measurable in real-time.
For instance, social media analytics inform you which campaigns drive the most conversions and which approaches are most popular with your target audience. You can use these numerical insights to improve your attack on the next marketing battles.
Digitization turned the world into a global village. This type of marketing allows ad campaigns to reach different parts of the world. It presents an opportunity for businesses to increase their exposure and improve the popularity of their products and services. Believe it or not, there have been a lot of startups that became successful over a short time through the help of social media platforms.
Nowadays, it is not enough to rely on customers to search for your brand. Instead, you have to bring your business to them on your own. Digital marketing enables you to do this with just a click of the mouse and a snap of the finger.